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The Future of Manufacturing Education

What is CAD/CAM Software?Computer Aided Design. In reference to software, it is the means of designing and creating geometry and models that can be used in the process of product manufacturing. Computer Aided Manufacturing. In reference to software, it is the means of processing a designed part model, creating machine toolpath for its various components and creating an NC program that is then sent to a CNC Machine tool to be made.The purpose of CAD-CAM is to automate CNC programming and allow innovators, designers and cnc businesses to manufacture products, bringing them to market faster and more profitably than ever before. It is the concept of producing goods faster and for less.Manufacturers of The FutureIn 2013 and beyond, thousands of students in North America alone are currently planning to enter careers in Manufacturing. From Advanced Mechanical Design, Fabrication, Aerospace Engineering and Aircraft Manufacturing to Industrial Engineering, Automotive and CNC Machining, these students will be the future of Manufacturing moving forward. They will be the innovators, the creators and architects that will design and make all of the products we use on a daily basis. As design and manufacturing technology advances, so does the look and usability of the products we buy and use. Costs are driven down and the speed in which products are brought to market increases. This means that we can buy products from dishwashers to cell phones cheaper while enjoying a broader selection to choose from.While software providers are constantly moving forward in the development of CAD/CAM software, adding new automation and making it more intuitive than the last software revisions, you will agree that there needs to be a swiftly moving system of keeping these students on par with the cutting edge of CNC automation. Thus ensuring their survival once they land in shops and manufacturing businesses around the world.Here are some of the real-world challenges that educators and schools face when including manufacturing CAD/CAM technology in their curriculums.Focused Manufacturing CurriculumsA common challenge for CAD/CAM in Education has to do with the type of applications or even industries being taught along with the curriculum segments revolving around software as it relates to that specific industry or application. In 2008 a panel of manufacturing and business professionals were interviewed by O & P.com, an online resource for Orthotics and Prosthetics companies. The interviews focused on CAD/CAM software in education and the results were surprising. These business professionals really felt that there was a serious lack of professional training available in the area of CAD design and CAM machining technology.Some of them had even gone so far as to provide seminars on the subject at schools and universities in an effort to get educators more involved in the subject so that there would be some support for the industry moving forward. It makes sense. Even now in 2013 there is no CAD/CAM software product that caters to the design and manufacturing of prosthetics as an example. The closest form of CAD/CAM for a specific application would be special dental prosthetic products that cater to the dental industry. But what about the rest? Software is used for CNC automation in just about every available type of application today without schools having to find custom-specific application type systems.The solution has to be available where CAD/CAM providers work directly with the educator, teacher or school to develop curriculums that deal with specific applications in order to tune down the product and be more application focused. While many CAD/CAM providers will help, education still suffers because of budgets and the high price of implementing software for such cases.Educational Budget CutsMany states are currently looking at budget cuts for fiscal years 2014 and 2015 that will drop higher education budgets below 2008/2009 levels. The dollar amount spent per student in 2013 is down by more than half in over 50% of the US. In fact, 26 states will spend less per student in fiscal year 2013 than the year before and 35 are still spending at levels lower than before the recession, after adjusting for inflation. The truth is, we are going nowhere fast when it comes to financially investing in the manufacturers of our future. The solution is for CAD/CAM providers to change the way they think when it comes to supplying education with cutting edge cnc machining software products. We have to be smarter and make technology software implementation easier for schools at all levels than ever before. Many providers offer educational discounts, yet the costs are still well out of range. Not only this but what about the student that graduates and enters the workforce? If the student was trained on a $15,000-$20,000 CNC Programming system, how are they going to take a seat with them to their new employer? CNC Software for milling, turning, routing, water jet, plasma or laser can cost a substantial amount of money. There must be a solution to make NC programming technology more accessible to graduating students.Keeping Curriculums FreshAnother challenge for educators focuses on existing curriculums having to be continuously updated and modified in order to keep them current with manufacturing technology as it is developed moving forward. Again, CAD/CAM providers must have programs in place which not only address educational implementation, but that allow educators to keep them updated on the fly. Ultimately, teachers need an abundant volume of resources available to them, preferably online and accessible by mobile devices. This includes tiered tutorials, corresponding and example CAD Part Files, videos, knowledge based support, help files, Machine Post Processors and all other product support and training resource that empowers the teacher. Educator support should also be a phone call away. Educators that have existing curriculums should be able to easily adapt what they have to include CAD/CAM. This way implementation is simple and saves a lot of time.The SolutionGoing into 2014 the manufacturing industry is experiencing more growth.  This means that the demand for CAD-CAM software will be higher.  As will the need for CNC programmers that understand and know how to machine with software.  This is exactly why a “Manufacturers of The Future” program is needed for education.  A program that supports schools, teachers and ultimately the students.  Thus, ensuring that these students will have the software they were educated on before they begin their new journey into the manufacturing workforce.Schools & TeachersA”Manufacturers of The Future” program is a solution for schools and teachers at all levels that prepares students for CNC manufacturing because it addresses the challenges that today’s schools and educators face when it comes to implementation, curriculums and plain old affordability when they are already working with tight budgets. A successful program for supporting education would include the following:
Makes individual and multi-station lab licenses very affordable
Access to 2, 3, 4 and 5 axis cad-cam cnc software
Provides no-cost Technical Support and Training Solutions to teachers
Regularly updates training material to add resources
Provides cnc machine post processors
Keeps educators informed and successful
From access to online knowledge based cad-cam support portals to multi-level software tutorials, training video products and specialized one-on-one training, educators need this level of support.StudentsWith a Manufacturers of The Future “Work Ready” campaign, students receive the support they need in low cost professional cad-cam software versions so that they are ready and are more valuable as they start working in manufacturing.
“Work Ready” allows graduating students their software at reduced costs
Available multimedia training solutions that they can take with them
Continued Education & Advanced Online Operator Certification
These three items are critical for success. Students can achieve more in their professions with them. As a student or teacher there are solutions that exist to help teach and educate manufacturing students. A Manufacturers of The Future and a Work Ready type program created and provided by CAD-CAM vendors that get together to provide a dynamic multi-level support system that accommodates all levels of CAD/CAM products will be phenamenal. This would be the most productive and helpful method possible.  Who will step up and answer the call?  These are exciting times for education and the future of manufacturing.

3 Key Reasons Why Video Marketing Is So Effective and Vital to Your Internet Business

Are you aware of any seasoned or perhaps seriously aspiring online marketer who is not using videos in his marketing business?

Is this obsession with video marketing over-rated, or a fad?

Chances are you should be vividly conscious that Video Marketing has taken the world by storm! To say the least, it is huge. The major search engines seem to love videos so much that you can automatically almost see money rolling through your bank account in no time at all. It appears as though anyone who is serious in making money on line is in, or would need to get into video marketing. Online video marketing appears to be able to get you just that, money.

Certainly, over the last few years the volume of interest shown in this particular type of marketing continues to be on the rise.

These technological innovations have become so extensive that it is safe to say that the majority of people who use the internet are doing so at a rate that is only fast enough to allow them to stream videos.

One needs only look as far as YouTube (and don’t be surprised if You-tubing becomes an official word) and the stunning popularity it has received to see just how many people love to watch videos online. Look at the constant and the ease of uploads in Twitter, Facebook, and even a proliferation of domestic websites and you know that online marketing with video is here to stay, but perhaps not in its current form, but it will continue to evolve. If you give people what they desire, i.e. videos that entertain, excite, and appeal to them, then you’re going to be able to do what every marketer longs to! Make lots and lots of money!

Why is video marketing effective?

Reason #1

If you’ve read Dale Carnegie’s classic “How to Win Friends and Influence People”, you will know that the ‘hows’ of communication is just as vital as the ‘whats’. We are all exposed to the various forms of mainstream communication like telephonic, email, text, and the traditional hand writing. I think we can all agree that face-to-face communication is far more comfortable, and more effective than any other communication vehicles I outlined. That is the rudimentary basis of video marketing. While not precisely face to face, its as close as it gets. In general, we are wired in such a way that our instinctive preference is not only to listen, and read static alphabets, but to hear unadulterated voices, and read facial expressions besides just hearing the words. Video marketing provides that personal touch, that friendliness and human-ness. It is able to better convince a person of genuineness and appreciation, the passion and enthusiasm, and communicate to the other person that he/she is important!

Reason # 2

Video marketing engages and interacts. It increases response rates because the person feels like someone is addressing him and him only. That elevates the feeling of importance. Depending on the product or service on hand, the video marketer will be able to control the emotions, communicate the realities that he/she has faced, or the indepth knowledge possessed, or the genuineness of the product or service being offered. Remember that everyone is self-interested. Video gives the advantage of gaining influence in a benign, and supportive way. A skilled video marketer has the opportunity to influence the response by engaging the audience through 3 out of the 5 senses, ie. through hearing, seeing, and in some ways touching.

Reason # 3

Our years of pre-conditioning with television has ingrained in us the absolute comfort of obtaining information and knowledge through video. There is no need to convey the same message through cumbersome text, but our pace of life has facilitated videos as a means to support our decision making processes which has to be short, sharp, sensationalized even. It is easier to figure out the message through the use of multiple sensory organs, and with the punchy, robust and perhaps even exaggerated manner in which the message is conveyed, the effectiveness is therefore enhanced.

So, why do you think the ‘gurus’ have resorted to online videos to market their wares? This is due to the undeniable fact that videos convert, and affiliates get hooked onto promoting them. And the ease of video marketing is linked to two keywords that I mentioned earlier. It engages, and interacts. It plays to 2 to 3 of our key sensory functions, our audio and visual, and in some ways as close to touch as we can get. We see and hear, and believe and act on more than when we read text. Moving images works on the mind better than static text.

Videos truly provide you with the opportunity to effectively engage with your target audience in a way that very few other marketing strategies can, and thankfully, even if you have never developed or produced a video before, it’s very simple to get started. Did you know that you do not even need your own video camera to get started? If you are fearful, and that is an ordinary phenomena, it may be the result of a lack of understanding. However, with the advancement of technology comes the opportunity for you to overcome your fear, and with ease too. Videos can be made with a few clicks of the button. Gone are the days where high quality equipment, and complex processes are involved. Technology made sure of that.

You need to ask yourself;

1. Wouldn’t you want to be ahead of the game. Well, first you need to be in the game.

2. Wouldn’t you like to be able to effectively leverage of the power of online video marketing. Well, this is how you need to act, in spite of fear and apprehension.