Automotive Advertising Agencies And Technology Vendors Consolidate Along With The Auto Industry

The consolidation of the auto industry has forced automotive advertising agencies to take on new areas of responsibility that include integrating sales processes on the virtual showrooms being built on the Internet Super Highway with real world brick and mortar facilities. The internet has sparked new vendor applications and technologies that have forever changed the role of automotive advertising agencies who are challenged to match the message on the street with the message on both the real and virtual showroom floor. Technology has always determined the media used to deliver a targeted marketing message with human nature shaping the messages and methods to deliver it. The Internet and the impact that online social media is having on the shopping and buying habits of consumers is being reflected in the emerging technologies and applications focused on providing efficiencies and short term R.O.I. analytics for advertisers.It is no longer enough for automotive advertising agencies to simply drive customers to their auto dealer client’s websites and/or showrooms. Until and unless their efforts can be sourced to specific vehicle sales and/or repair orders they have not earned their agency fees. Fortunately, new vendor applications have been developed to handle the warp speeds that customers are travelling on the Internet Super Highway. These integrated solutions are being consolidated into comprehensive platforms built on best in class applications that follow customers all the way to the showroom floor and/or the service drive — and beyond with after sales follow up to improve customer satisfaction and retention.Technology vendors that provide specialized applications for the auto industry have been consolidating their products and services to improve selling processes by linking new and pre-owned vehicle sales with fixed operations. Efficiencies in processing customer contacts through integrated ILM and CRM systems tied to in store desking applications and DMS platforms allow automotive advertising agencies to manage and monitor customer contacts with a verifiable R.O.I.. This kind of R.O.I. analysis was not possible when sales and service functions were handled by individual vendor solutions that did not communicate efficiently with each other.The consolidation in the automotive advertising technology sector has been evidenced by the increased market penetration by extensive product suites such as those offered by the ever expanding group of individual vendors that comprise Dominion. The recent acquisitions of Kelley Blue Book and vAuto by Auto Trader represent a recent consolidation of best in class vendor solutions to expand their iconic marketing platform. These complimentary products and services further differentiate Auto Trader from the competition and provide a more comprehensive product suite for the auto dealers that they serve. Similarly, individual vendors have extended their product suites to include applications that compliment their initial offerings such as the expanded marketing services being offered by Higher Gear to extend their CRM application and state of the art mobile applications recently added to eCarlist to compliment their inventory management/marketing platform.These examples of best in class products and services offered by auto industry focused vendors integrated into platform solutions link vehicles sales and fixed operations to improve efficiencies and provide more comprehensive R.O.I. analytics. Auto dealers and automotive advertising agencies that have survived the consolidation in the retail auto industry have turned to these technology providers to leverage their limited resources.The future for auto dealers and automotive advertising agencies clinging to old school business practices without embracing the internet, social media and technologies to maximize the efficiencies that they represent is bleak. Similarly, vendors serving the auto industry must expand their products and services beyond their initial core products to provide complimentary and integrated solutions or they will swept aside by platform solutions that address their auto dealer clients needs in a more comprehensive manner.

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  • 3 Key Reasons Why Video Marketing Is So Effective and Vital to Your Internet Business

    Are you aware of any seasoned or perhaps seriously aspiring online marketer who is not using videos in his marketing business?

    Is this obsession with video marketing over-rated, or a fad?

    Chances are you should be vividly conscious that Video Marketing has taken the world by storm! To say the least, it is huge. The major search engines seem to love videos so much that you can automatically almost see money rolling through your bank account in no time at all. It appears as though anyone who is serious in making money on line is in, or would need to get into video marketing. Online video marketing appears to be able to get you just that, money.

    Certainly, over the last few years the volume of interest shown in this particular type of marketing continues to be on the rise.

    These technological innovations have become so extensive that it is safe to say that the majority of people who use the internet are doing so at a rate that is only fast enough to allow them to stream videos.

    One needs only look as far as YouTube (and don’t be surprised if You-tubing becomes an official word) and the stunning popularity it has received to see just how many people love to watch videos online. Look at the constant and the ease of uploads in Twitter, Facebook, and even a proliferation of domestic websites and you know that online marketing with video is here to stay, but perhaps not in its current form, but it will continue to evolve. If you give people what they desire, i.e. videos that entertain, excite, and appeal to them, then you’re going to be able to do what every marketer longs to! Make lots and lots of money!

    Why is video marketing effective?

    Reason #1

    If you’ve read Dale Carnegie’s classic “How to Win Friends and Influence People”, you will know that the ‘hows’ of communication is just as vital as the ‘whats’. We are all exposed to the various forms of mainstream communication like telephonic, email, text, and the traditional hand writing. I think we can all agree that face-to-face communication is far more comfortable, and more effective than any other communication vehicles I outlined. That is the rudimentary basis of video marketing. While not precisely face to face, its as close as it gets. In general, we are wired in such a way that our instinctive preference is not only to listen, and read static alphabets, but to hear unadulterated voices, and read facial expressions besides just hearing the words. Video marketing provides that personal touch, that friendliness and human-ness. It is able to better convince a person of genuineness and appreciation, the passion and enthusiasm, and communicate to the other person that he/she is important!

    Reason # 2

    Video marketing engages and interacts. It increases response rates because the person feels like someone is addressing him and him only. That elevates the feeling of importance. Depending on the product or service on hand, the video marketer will be able to control the emotions, communicate the realities that he/she has faced, or the indepth knowledge possessed, or the genuineness of the product or service being offered. Remember that everyone is self-interested. Video gives the advantage of gaining influence in a benign, and supportive way. A skilled video marketer has the opportunity to influence the response by engaging the audience through 3 out of the 5 senses, ie. through hearing, seeing, and in some ways touching.

    Reason # 3

    Our years of pre-conditioning with television has ingrained in us the absolute comfort of obtaining information and knowledge through video. There is no need to convey the same message through cumbersome text, but our pace of life has facilitated videos as a means to support our decision making processes which has to be short, sharp, sensationalized even. It is easier to figure out the message through the use of multiple sensory organs, and with the punchy, robust and perhaps even exaggerated manner in which the message is conveyed, the effectiveness is therefore enhanced.

    So, why do you think the ‘gurus’ have resorted to online videos to market their wares? This is due to the undeniable fact that videos convert, and affiliates get hooked onto promoting them. And the ease of video marketing is linked to two keywords that I mentioned earlier. It engages, and interacts. It plays to 2 to 3 of our key sensory functions, our audio and visual, and in some ways as close to touch as we can get. We see and hear, and believe and act on more than when we read text. Moving images works on the mind better than static text.

    Videos truly provide you with the opportunity to effectively engage with your target audience in a way that very few other marketing strategies can, and thankfully, even if you have never developed or produced a video before, it’s very simple to get started. Did you know that you do not even need your own video camera to get started? If you are fearful, and that is an ordinary phenomena, it may be the result of a lack of understanding. However, with the advancement of technology comes the opportunity for you to overcome your fear, and with ease too. Videos can be made with a few clicks of the button. Gone are the days where high quality equipment, and complex processes are involved. Technology made sure of that.

    You need to ask yourself;

    1. Wouldn’t you want to be ahead of the game. Well, first you need to be in the game.

    2. Wouldn’t you like to be able to effectively leverage of the power of online video marketing. Well, this is how you need to act, in spite of fear and apprehension.

    Unveiling the World: A Guide to Global Travel

    Embark on an Extraordinary Journey

    The world beckons with its diverse cultures, breathtaking landscapes, and captivating stories. For the adventurous spirit, global travel offers an opportunity to broaden horizons, challenge perspectives, and create memories that last a lifetime. This guide equips you with the essential ingredients to embark on your extraordinary global adventure.

    Planning Your Exploration:

    1. Identify Your Dream Destinations: Pinpoint locations that ignite your passion, whether it’s scaling the majestic peaks of the Himalayas, exploring the ancient ruins of Angkor Wat, or diving into the vibrant coral reefs of the Great Barrier Reef.

       

    2. Visa and Documentation: Research visa requirements for your chosen destinations. Ensure your passport is valid for the duration of your trip and obtain any necessary travel vaccinations.
    3. Budgeting Wisely: Set a realistic budget that covers travel costs, accommodation, food, activities, and unforeseen expenses. Research average travel costs and consider utilizing budgeting apps for effective financial management.
    4. Travel Insurance: Invest in travel insurance to protect yourself against unexpected events, such as medical emergencies, trip cancellations, or lost luggage.
    5. Understanding Local Cultures: Research cultural norms, customs, and etiquette of your destinations. This fosters respect and avoids unintentional faux pas during your travels.

    Embracing the Journey:

    1. Embrace Flexibility: Be prepared for unexpected detours and embrace them as opportunities for spontaneous adventures.
    2. Pack Light, Pack Smart: Choose versatile clothing and prioritize essentials to avoid excess baggage and ensure smooth travel.
    3. Learn Basic Phrases: Learning a few key words and phrases in the local language demonstrates respect and enhances communication with locals.
    4. Engage with Local Communities: Step beyond tourist hotspots and interact with local communities. This fosters genuine cultural exchange and enriches your travel experience.
    5. Embrace the Unknown: Approach your travels with an open mind and a sense of wonder. Be prepared to step outside your comfort zone and discover the unexpected.

    Travel as a Tool for Growth:

    Global travel transcends mere sightseeing. It offers a transformative experience that broadens your perspective, fosters empathy, and cultivates a deeper appreciation for the world’s diversity.

    So, pack your bags, unleash your wanderlust, and embark on a journey of self-discovery and global exploration. The world awaits, brimming with stories waiting to be unveiled.