3 Key Reasons Why Video Marketing Is So Effective and Vital to Your Internet Business

Are you aware of any seasoned or perhaps seriously aspiring online marketer who is not using videos in his marketing business?

Is this obsession with video marketing over-rated, or a fad?

Chances are you should be vividly conscious that Video Marketing has taken the world by storm! To say the least, it is huge. The major search engines seem to love videos so much that you can automatically almost see money rolling through your bank account in no time at all. It appears as though anyone who is serious in making money on line is in, or would need to get into video marketing. Online video marketing appears to be able to get you just that, money.

Certainly, over the last few years the volume of interest shown in this particular type of marketing continues to be on the rise.

These technological innovations have become so extensive that it is safe to say that the majority of people who use the internet are doing so at a rate that is only fast enough to allow them to stream videos.

One needs only look as far as YouTube (and don’t be surprised if You-tubing becomes an official word) and the stunning popularity it has received to see just how many people love to watch videos online. Look at the constant and the ease of uploads in Twitter, Facebook, and even a proliferation of domestic websites and you know that online marketing with video is here to stay, but perhaps not in its current form, but it will continue to evolve. If you give people what they desire, i.e. videos that entertain, excite, and appeal to them, then you’re going to be able to do what every marketer longs to! Make lots and lots of money!

Why is video marketing effective?

Reason #1

If you’ve read Dale Carnegie’s classic “How to Win Friends and Influence People”, you will know that the ‘hows’ of communication is just as vital as the ‘whats’. We are all exposed to the various forms of mainstream communication like telephonic, email, text, and the traditional hand writing. I think we can all agree that face-to-face communication is far more comfortable, and more effective than any other communication vehicles I outlined. That is the rudimentary basis of video marketing. While not precisely face to face, its as close as it gets. In general, we are wired in such a way that our instinctive preference is not only to listen, and read static alphabets, but to hear unadulterated voices, and read facial expressions besides just hearing the words. Video marketing provides that personal touch, that friendliness and human-ness. It is able to better convince a person of genuineness and appreciation, the passion and enthusiasm, and communicate to the other person that he/she is important!

Reason # 2

Video marketing engages and interacts. It increases response rates because the person feels like someone is addressing him and him only. That elevates the feeling of importance. Depending on the product or service on hand, the video marketer will be able to control the emotions, communicate the realities that he/she has faced, or the indepth knowledge possessed, or the genuineness of the product or service being offered. Remember that everyone is self-interested. Video gives the advantage of gaining influence in a benign, and supportive way. A skilled video marketer has the opportunity to influence the response by engaging the audience through 3 out of the 5 senses, ie. through hearing, seeing, and in some ways touching.

Reason # 3

Our years of pre-conditioning with television has ingrained in us the absolute comfort of obtaining information and knowledge through video. There is no need to convey the same message through cumbersome text, but our pace of life has facilitated videos as a means to support our decision making processes which has to be short, sharp, sensationalized even. It is easier to figure out the message through the use of multiple sensory organs, and with the punchy, robust and perhaps even exaggerated manner in which the message is conveyed, the effectiveness is therefore enhanced.

So, why do you think the ‘gurus’ have resorted to online videos to market their wares? This is due to the undeniable fact that videos convert, and affiliates get hooked onto promoting them. And the ease of video marketing is linked to two keywords that I mentioned earlier. It engages, and interacts. It plays to 2 to 3 of our key sensory functions, our audio and visual, and in some ways as close to touch as we can get. We see and hear, and believe and act on more than when we read text. Moving images works on the mind better than static text.

Videos truly provide you with the opportunity to effectively engage with your target audience in a way that very few other marketing strategies can, and thankfully, even if you have never developed or produced a video before, it’s very simple to get started. Did you know that you do not even need your own video camera to get started? If you are fearful, and that is an ordinary phenomena, it may be the result of a lack of understanding. However, with the advancement of technology comes the opportunity for you to overcome your fear, and with ease too. Videos can be made with a few clicks of the button. Gone are the days where high quality equipment, and complex processes are involved. Technology made sure of that.

You need to ask yourself;

1. Wouldn’t you want to be ahead of the game. Well, first you need to be in the game.

2. Wouldn’t you like to be able to effectively leverage of the power of online video marketing. Well, this is how you need to act, in spite of fear and apprehension.

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Nature Photography – Five Tips For Great Rainforest Photos

Rainforest photography, like all good nature photography, is more about your sensitivity to nature than about expensive equipment. Of course you need a decent camera, and you must know how to use it. But the quality of your photos does not depend on the price tag on your camera. As long as you have a tripod, and a camera that allows you to adjust the aperture and shutter speed, you are set to go.I make my living from nature photography, including a lot of rainforest photos, and I have never relied on the latest equipment for my work. Great rainforest photography is simply about finding an eye-catching subject, in good light, and having a creative eye for composition.Note: The following tips are for photos of rainforest scenes, not for close-up photos of leaves, fungus etc.Rainforest Photography Tip #1: Choose a subject. As they say in the classics, “It’s a jungle out there.” In the rainforest, you are confronted with foliage, branches, roots, rocks, vines…in your face and all around you. A really good rainforest photo requires structure, to make some visual sense of all that clutter. Look for something that is immediately eye-catching – a big tree that dominates the trees around it; a root system that leads the eye; a waterfall or stream; in short, something that you can build a composition around.Rainforest Photography Tip #2: Use the best natural light. The mistake almost everybody makes at first is to take their rainforest photos on a bright sunny day when they are in the mood for a walk. Wrong! In full sunlight, the rainforest becomes a patchwork of light and shade that is impossible to expose properly. What you need is a cloudy day, when the light is much more even. Misty weather adds even more atmosphere to the rainforest, and can add a mysterious character to your rainforest photo.Do not use a flash. The flash illuminates the scene with flat, white light, eliminating the gentle play of natural light and shade that gives the rainforest its character. Always use the natural light.Rainforest Photography Tip #3: Carry a tripod. Taking your rainforest photo under a heavy tree canopy, on a cloudy day (see rainforest photography tip #2), means the level of light will be very low. You may be shooting at shutter speeds as slow as one or two seconds. You will always need your tripod, and it is best to avoid windy days so that the scene is as still as possible.Rainforest Photography Tip #4: Use a wide-angle lens (or a zoom lens, zoomed back to its widest angle). The wide angle lens has several advantages for rainforest photography. Firstly, it exaggerates the sense of perspective in a photo, creating a sense of three dimensional depth. Viewers of your photo will feel like they are looking not just at a rainforest, but into it. Secondly, the wide-angle lens has a naturally wide depth of field. With so much detail all around you, it is important that you can keep both the foreground and the background in focus.Rainforest Photography Tip #5: Stay on the path. There are some practical reasons for staying on the path when bushwalking. You minimize the possibility of getting lost, injured, or fined by some over-officious park ranger. The people who run the national parks are not stupid. They know what you want to see, and design their trails accordingly. Sticking to the path will not rob you of any great photo opportunities.In terms of rainforest photography, you are able to create some distance between you and the foliage around you. It is much easier to photograph a tree when you don’t have the branch of another tree in your face. By staying on the path, you can get a clear view of your subject, without interference. You can even use the path as part of the composition in your rainforest photo. It is an excellent way of inviting the viewer to join you on your walk in the rainforest.So there you have my five rainforest photography tips. Notice they concentrate on light and creativity, not on fancy techniques or equipment. You can make great improvements in all your nature photography this way, regardless of what type of camera you have.