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Automotive Advertising Agencies And Technology Vendors Consolidate Along With The Auto Industry

The consolidation of the auto industry has forced automotive advertising agencies to take on new areas of responsibility that include integrating sales processes on the virtual showrooms being built on the Internet Super Highway with real world brick and mortar facilities. The internet has sparked new vendor applications and technologies that have forever changed the role of automotive advertising agencies who are challenged to match the message on the street with the message on both the real and virtual showroom floor. Technology has always determined the media used to deliver a targeted marketing message with human nature shaping the messages and methods to deliver it. The Internet and the impact that online social media is having on the shopping and buying habits of consumers is being reflected in the emerging technologies and applications focused on providing efficiencies and short term R.O.I. analytics for advertisers.It is no longer enough for automotive advertising agencies to simply drive customers to their auto dealer client’s websites and/or showrooms. Until and unless their efforts can be sourced to specific vehicle sales and/or repair orders they have not earned their agency fees. Fortunately, new vendor applications have been developed to handle the warp speeds that customers are travelling on the Internet Super Highway. These integrated solutions are being consolidated into comprehensive platforms built on best in class applications that follow customers all the way to the showroom floor and/or the service drive — and beyond with after sales follow up to improve customer satisfaction and retention.Technology vendors that provide specialized applications for the auto industry have been consolidating their products and services to improve selling processes by linking new and pre-owned vehicle sales with fixed operations. Efficiencies in processing customer contacts through integrated ILM and CRM systems tied to in store desking applications and DMS platforms allow automotive advertising agencies to manage and monitor customer contacts with a verifiable R.O.I.. This kind of R.O.I. analysis was not possible when sales and service functions were handled by individual vendor solutions that did not communicate efficiently with each other.The consolidation in the automotive advertising technology sector has been evidenced by the increased market penetration by extensive product suites such as those offered by the ever expanding group of individual vendors that comprise Dominion. The recent acquisitions of Kelley Blue Book and vAuto by Auto Trader represent a recent consolidation of best in class vendor solutions to expand their iconic marketing platform. These complimentary products and services further differentiate Auto Trader from the competition and provide a more comprehensive product suite for the auto dealers that they serve. Similarly, individual vendors have extended their product suites to include applications that compliment their initial offerings such as the expanded marketing services being offered by Higher Gear to extend their CRM application and state of the art mobile applications recently added to eCarlist to compliment their inventory management/marketing platform.These examples of best in class products and services offered by auto industry focused vendors integrated into platform solutions link vehicles sales and fixed operations to improve efficiencies and provide more comprehensive R.O.I. analytics. Auto dealers and automotive advertising agencies that have survived the consolidation in the retail auto industry have turned to these technology providers to leverage their limited resources.The future for auto dealers and automotive advertising agencies clinging to old school business practices without embracing the internet, social media and technologies to maximize the efficiencies that they represent is bleak. Similarly, vendors serving the auto industry must expand their products and services beyond their initial core products to provide complimentary and integrated solutions or they will swept aside by platform solutions that address their auto dealer clients needs in a more comprehensive manner.

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  • Starting An Internet Marketing Business Online

    Are you looking to start an internet marketing business online? If so, you need to know exactly what you’re getting yourself into. Don’t think you can just enter into this industry and expect to start making millions of dollars within the next 6 months. I get requests from people all the time telling me that they want to be making $5,000 per month within 3 months. And these are people who have never sold a thing online!One thing that you need to know is that when starting an internet marketing business online, you “kind of” have the world at your feet. There’s plenty of places to advertise, there’s plenty of ways to get free traffic to your site, there’s plenty of business owners looking to learn how to do effective marketing online, and etc. So you can be kind of spoiled once you get your hands on some training materials.But understand that you are operating in a HIGH competition arena. A smart thing that you could do is to offer internet marketing services to local small businesses in your area. Most offline small business owners don’t have a clue about how to market their business online. But in the online world, people have training thrown at them all the time.So I guess the best question to ask yourself is: “How am I different?” Right?? You don’t want to be a “me-too” person when marketing your products and services online. This applies if you choose to be a coach, consultant, or sell products such as books, CD’s, DVD’s, or even magazines. So how are you different? How will you separate yourself from the pack and differentiate yourself from everyone else online who are making the same claims as you?It’s something you need to think about when launching your own internet marketing business online. Where most people get tripped up at is when, they read someone’s free eBook about internet marketing, and then go and buy a large resell rights package that is ALL ABOUT internet marketing.Each product in the package contains something about internet marketing. More often than not, the resell rights bundle may contain products about:Email marketing
    Forum marketing
    YouTube marketing
    General internet marketing
    Consumer buying behavior
    Copywriting
    Etc (the list goes on and on)
    And most of these people spend YEARS trying to figure out a way to sell these products – if not sell them as a bundle. OR if not resell the same offer that they bought to receive these items. After years of failure, they usually leave feeling depressed, broke, and convinced that making money online is impossible… if not a scam. And this is just not true.All of these kinds of products are supposed to teach people about niche marketing. Especially a general product about internet marketing. The real pros who sell internet marketing products successfully sell them primarily for a good reason: THEY SELL THEM FOR VERY HIGH PRICES.They sell one course about internet marketing at $200. Then they backend sell you for another similar course at $500. Then they sell you another similar course with huge bonuses for $1000. Then they sell their 3-day seminar and invite you to attend… for the price of $2000. THEN they convince you to sign up for their monthly newsletter or membership website, and charge you $50/month to join.How rich do you think you would be if you were to successfully get people to buy your products at these price ranges?Meanwhile, you’re being convinced that selling $19 eBooks will save you from your day job. This is just not the case. To make $100,000 by selling $19 eBooks, you would have to sell 5000 eBooks per year. That comes out to 416 eBooks per month. Which means you would have to sell 104 eBooks per week. Which thus means you would have to sell 14 eBooks per day.How are you going to sell 13 eBooks per day and you’re struggling to make even a dime of profit selling a $5 eBook on eBay? You have to learn a lot about internet marketing if you want to make a lot of money in this business. ESPECIALLY if you’re selling information about “internet marketing”. If you’re not a guru and have been selling other niche products successfully online, don’t enter into this broad arena.The gurus who are selling “internet marketing” products successfully have a plan that have worked well for them over the years. EVEN IF they lose money on the first sale of getting that first customer, they know how to recoup their lost, and then still profit on the next sale that they make from that customer.They know their numbers. They know their sales conversion rate, their cost per lead, cost per sale, and their average long term value of a customer. Let me ask you a question:If you knew that for every 1 customer you acquired, that you were going to make an average of $5000 over the lifetime of that customer spending money with you… would you care if you lost $5 just to acquire them in the first place? Of course you wouldn’t care.But I’m sure you would care if you were spending $5 to acquire them, and then not selling to them again to recoup your profits. That would mean that for every customer you get, you would be losing $5 per sale… forever. You have to market to these customers over and over again to recoup a frontend loss. This is called “backend marketing”.If you want to get started online in the internet marketing business, you have to bring your A-game and have a mathematical plan of how you’re going to make money. There’s a lot to learn, but once you gain an understanding of how marketing online works (and how marketing in general works)… you’ll be well on your way to success in your business.If you’re going to buy a resell rights bundle package, at least READ the information in the products you acquired so that you can know how to sell them successfully. Don’t be a hopeless cause.