The consolidation of the auto industry has forced automotive advertising agencies to take on new areas of responsibility that include integrating sales processes on the virtual showrooms being built on the Internet Super Highway with real world brick and mortar facilities. The internet has sparked new vendor applications and technologies that have forever changed the role of automotive advertising agencies who are challenged to match the message on the street with the message on both the real and virtual showroom floor. Technology has always determined the media used to deliver a targeted marketing message with human nature shaping the messages and methods to deliver it. The Internet and the impact that online social media is having on the shopping and buying habits of consumers is being reflected in the emerging technologies and applications focused on providing efficiencies and short term R.O.I. analytics for advertisers.It is no longer enough for automotive advertising agencies to simply drive customers to their auto dealer client’s websites and/or showrooms. Until and unless their efforts can be sourced to specific vehicle sales and/or repair orders they have not earned their agency fees. Fortunately, new vendor applications have been developed to handle the warp speeds that customers are travelling on the Internet Super Highway. These integrated solutions are being consolidated into comprehensive platforms built on best in class applications that follow customers all the way to the showroom floor and/or the service drive — and beyond with after sales follow up to improve customer satisfaction and retention.Technology vendors that provide specialized applications for the auto industry have been consolidating their products and services to improve selling processes by linking new and pre-owned vehicle sales with fixed operations. Efficiencies in processing customer contacts through integrated ILM and CRM systems tied to in store desking applications and DMS platforms allow automotive advertising agencies to manage and monitor customer contacts with a verifiable R.O.I.. This kind of R.O.I. analysis was not possible when sales and service functions were handled by individual vendor solutions that did not communicate efficiently with each other.The consolidation in the automotive advertising technology sector has been evidenced by the increased market penetration by extensive product suites such as those offered by the ever expanding group of individual vendors that comprise Dominion. The recent acquisitions of Kelley Blue Book and vAuto by Auto Trader represent a recent consolidation of best in class vendor solutions to expand their iconic marketing platform. These complimentary products and services further differentiate Auto Trader from the competition and provide a more comprehensive product suite for the auto dealers that they serve. Similarly, individual vendors have extended their product suites to include applications that compliment their initial offerings such as the expanded marketing services being offered by Higher Gear to extend their CRM application and state of the art mobile applications recently added to eCarlist to compliment their inventory management/marketing platform.These examples of best in class products and services offered by auto industry focused vendors integrated into platform solutions link vehicles sales and fixed operations to improve efficiencies and provide more comprehensive R.O.I. analytics. Auto dealers and automotive advertising agencies that have survived the consolidation in the retail auto industry have turned to these technology providers to leverage their limited resources.The future for auto dealers and automotive advertising agencies clinging to old school business practices without embracing the internet, social media and technologies to maximize the efficiencies that they represent is bleak. Similarly, vendors serving the auto industry must expand their products and services beyond their initial core products to provide complimentary and integrated solutions or they will swept aside by platform solutions that address their auto dealer clients needs in a more comprehensive manner.
Automotive Advertising Agencies And Technology Vendors Consolidate Along With The Auto Industry
Special Training For Brain Development Of Kids
Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.
A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.
To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.
Improve Your Credit Score and Get a Better Homeowner Insurance Rate
Although these data will all be used, the most significant factor in determining someone’s homeowner insurance rate is not asked for in the application form. This is the homeowner’s credit score which the insurance company will get from the credit bureau, where everybody’s credit information is stored.Generally, individuals with a higher credit score have a higher probability of getting the lowest possible homeowner insurance rate. On the other hand, if your credit score is not that great, you will be classified as a high-risk client and you will probably be stuck with a higher rate which could mean a bigger insurance premium or smaller claims in case of damage or loss.Furthermore, if your credit score is really pathetic, most conventional home insurance companies will have no choice but to reject your application right away. You will still be able to find coverage though, because there are still a number of insurance companies that take the risk of insuring poor credit clients. You do have to prepare yourself for a much costlier homeowner insurance rate.If you wish to qualify for a better homeowner insurance rate, you must try to improve your credit score as early as possible. You can start right now by going to any of the three major credit reporting agencies – Equifax, Experian and Trans Union – and request for a copy of your most current credit report to find out what your present credit score is. Everyone is entitled to a free copy of this report once a year.In the next couple of months, make good on your credit card payments by being on time and if possible, paying more than the minimum required amount for each month. Doing this will make your credit score jump a few points, which could be enough to qualify you for a much better homeowner insurance rate.You must take note that this system of basing Homeowner Insurance rate on credit scores is done only in the United States. If you are planning to take out an insurance policy for a house outside the US, you might encounter different assessment methods so you have to do some research first to familiarize yourself with their system.In the United Kingdom for instance, they do not use credit score as part of the evaluation process. Instead, the primary factors in determining the homeowner insurance rate are merely the bits of information about the house and not the owner. This is because the UK government actually mandates that home insurance is a basic housing right and that every homeowner should have equal rights to insurance, regardless of their credit score or employment history.