Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on!As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world.Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.Here are few kinds of marketing techniques by which promoting takes place – Your website, Blog posts, eBooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures, Branding assets like logos, fonts, etc.Here are some tactics used Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing. The best part about Digital marketing training is that it can work for any business in any industry regardless of what companies are selling, marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.There’s approximately 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital-marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Rarely a week goes by without a new onslaught of digital Marketing jobs announced for multinationals and national brands.Digital-Marketing training is “Evergreen” career choice. The marketing, technology is constantly evolving, hence need for re-skilling is must these days. Churn your future with an impressive digital job.Search EnginesSince most people enter the web using a search engine, knowing how it works and knowing how to make oneself visible through a search engine is paramount. Through search engine marketing you can create a brand presence, or make a sale, or get a customer lead that can later be closed through direct marketing channels.Knowing all options that are possible for branding and marketing through search engines is necessary to be a good promoter for a company.There are 5 strategies for search engine marketing.Search Engine Optimization (SEO)Pay-Per-Click (PPC)Contextually Targeted Text AdsPaid Inclusion andDigital Asset OptimizationCompanies that use SEO and PPC are the highest.Facebook and other Social Media MarketingOne must understand the complex dynamics of people interaction on social media. People interact with a brand while on social media either by seeing an advertisement, or Facebook page, or a picture etc. and they comment on the product or share or give feedback to other friends and relatives. Cashing in on this social presence is a part of digital marketing.Email MarketingGiving a consumer an option to receive emails about the product, discounts, offers and events. They must be relevant and interesting and motivate the consumer to go to the business website or buy.WebsiteBuilding a website with a logical hierarchy in its navigation based on the goal of the website is an important skill to acquire. Website can be of HTML, PHP or WordPress depending on our interest.Mobile MediaSince most of our population spends more time on mobile phones than on desktops and computers one must learn how to adapt ads, webpages and social media images to the mobile phone.Many companies have a mobile app for purchase of product and that too falls under the purview of digital marketing.To be an expert in the field of digital marketing one must have knowledge on how to bring together a campaign on all platforms simultaneously. Knowing how to link email to Facebook, Instagram, tweeter and your web page.Digital Marketing is a huge and exciting field that is progressing fast. Companies are forever on a quest to find skilled digital media personnel to help grow their business. This is the only way businesses can stay ahead of their competition.
How to Use Equity Financing for Setting Up A Home-Based Business for Retirees
In today’s economic condition, every business can experience fluctuations in their generated income and it takes a lot of expertise to keep your business afloat. For retirees who want to have their own business, looking for funds can be very daunting. So, if you are looking for some funds you can use for setting up your own business or expanding an already established venture, the sure way to get them is through equity financing. Equity financing allows you to generate funds without having to worry about monthly interests and repayments. Simply put, it can help your business produce funds without incurring an obligation to lending institutions.
However, this is not your typical free funds you get from the government. Although it is not considered as a loan, equity financing would mean that you have to part some shares on your company to independent individuals willing to set up the equity funds which you will use for your business. Basically, you will be giving part ownership to those involved in raising the equity funds. This will mean that they now have an equivalent common stock in your business and aside from this, they can also actively take part in the board’s activities and will have some influence on the way the business is being managed.
Equity financing can be sourced from your known associates, so your business control will stay within your circle. But if you are really looking for major equity financing, the best source is the entrepreneurial or venture capitalists who are looking for new business ventures they can put their money into.
Equity investors often look for businesses with large growth potentials which can give their money huge investment returns. Even if it is just a home-based business but shows great potential for growth, equity investors will always be interested in providing the needed capital. And if you are die-hard in getting a hefty amount in equity financing, make sure that your company has a great management team since equity investors are very particular on the company that they are planning to invest in and are being managed by people who really know the way of the business. If these qualities are integrated in your business, you will have a likely chance of getting equity financing from investors willing to risk their money for the sake of profit.
Although equity financing can offer a large monetary reward for retirees who want to setup their own business or expand an already established business in need of a fund to use for growth, always consider the factors that will affect the entire business in the future. If you see your business as a personal entity and you don’t want other people to meddle with your management, then consider other avenues in which to get your needed financing. Although equity financing relieves you of financial duties to lending companies, it will also take some part of your business away from you.
Pros and Cons of Being Self Employed
Anyone with a boss has likely dreamed of a day when they would someday have no one to report to or have to punch a clock.Working for yourself may seem ideal but it is not without its own responsibilities. Try to look beyond the possibility of having no interoffice politics and think about what you can expect when you are your own boss.Here’s an idea of some of the pros and cons of branching out on your own.Pro: There’s no one breathing down your neck. Micromanaging bosses are the worst. If you have one, you have our sympathies. It can make you hate your job, even if it’s something that you normally would enjoy.Con: There’s no one holding you accountable. This might be the hardest part of running your own business. You have to be completely self-motivated, since everything is riding on what you produce. There’s no one to tell you when or how to do a project. You have to be able to trust your own instincts and experience.Pro: Get paid for what you’re worth. You determine what your salary will be by the quality of your work and how much work you solicit. All the profits go to you since you work for yourself. You can make more money by taking on more work.Con: The pay is not guaranteed. This is a tough one for people to adjust to, when going from working for someone to working for yourself. It’s a huge gamble and it might not pay off. You could go from having expendable income to putting all you have into your business for years before turning a profit.On the positive side, if you come up with a solid business plan and work hard it may work out for you. New businesses start up every day and many of them succeed, there’s no reason why yours can’t be one of them.