Digital Marketing Training

Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on!As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world.Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.Here are few kinds of marketing techniques by which promoting takes place – Your website, Blog posts, eBooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures, Branding assets like logos, fonts, etc.Here are some tactics used Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing. The best part about Digital marketing training is that it can work for any business in any industry regardless of what companies are selling, marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.There’s approximately 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital-marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Rarely a week goes by without a new onslaught of digital Marketing jobs announced for multinationals and national brands.Digital-Marketing training is “Evergreen” career choice. The marketing, technology is constantly evolving, hence need for re-skilling is must these days. Churn your future with an impressive digital job.Search EnginesSince most people enter the web using a search engine, knowing how it works and knowing how to make oneself visible through a search engine is paramount. Through search engine marketing you can create a brand presence, or make a sale, or get a customer lead that can later be closed through direct marketing channels.Knowing all options that are possible for branding and marketing through search engines is necessary to be a good promoter for a company.There are 5 strategies for search engine marketing.Search Engine Optimization (SEO)Pay-Per-Click (PPC)Contextually Targeted Text AdsPaid Inclusion andDigital Asset OptimizationCompanies that use SEO and PPC are the highest.Facebook and other Social Media MarketingOne must understand the complex dynamics of people interaction on social media. People interact with a brand while on social media either by seeing an advertisement, or Facebook page, or a picture etc. and they comment on the product or share or give feedback to other friends and relatives. Cashing in on this social presence is a part of digital marketing.Email MarketingGiving a consumer an option to receive emails about the product, discounts, offers and events. They must be relevant and interesting and motivate the consumer to go to the business website or buy.WebsiteBuilding a website with a logical hierarchy in its navigation based on the goal of the website is an important skill to acquire. Website can be of HTML, PHP or WordPress depending on our interest.Mobile MediaSince most of our population spends more time on mobile phones than on desktops and computers one must learn how to adapt ads, webpages and social media images to the mobile phone.Many companies have a mobile app for purchase of product and that too falls under the purview of digital marketing.To be an expert in the field of digital marketing one must have knowledge on how to bring together a campaign on all platforms simultaneously. Knowing how to link email to Facebook, Instagram, tweeter and your web page.Digital Marketing is a huge and exciting field that is progressing fast. Companies are forever on a quest to find skilled digital media personnel to help grow their business. This is the only way businesses can stay ahead of their competition.

The Accidental Project Manager: A Threat or an Opportunity?

Good Day AllAre you an accidental project manager?We hope that no one get offended by this term since the use of this term in our view is not offensive at all, rather it reflects a common reality. However, in case anyone object to the term, we truly apologize in advance and humbly ask you to read on and you might find out that our intentions are good-hearted.DefinitionSo what is the accidental project manager? Is it someone who is clumsy and stumbles into too many accidents? Absolutely not!It is a term that somewhat common to use. It typically refers to a professional who is educated, experienced, and practicing in one function or domain, such as: engineering, programming, marketing, human resources, finance, general business, art, and healthcare, among many other fields. This professional, at one time or another, is tasked with managing a project related to their function or department, such as an engineering related project, learning and development project, a media project, or any other project. Now, the challenge is that more often than none, this professional might not have any experience or education or training in project management yet they are still asked to manage a project.In other words, the professional is accidentally, or by chance/coincidence, get to manage a project although that was not likely a preferred career choice. Managing the project can be on a part-time or full-time basis. Once the project is complete, the professional resume his or her normal functional duties and maybe never manage a project again.The OpportunityFor many professionals the above bring about a great opportunity. An opportunity to take on a new challenge, and acquire new and highly valuable skills; management skills. These skills are in demand in today’s economy and life and are transferable to many domains, including managing personal non-work initiatives.If the person does a good job in managing the first project, she/he might be given an opportunity to manage another, and another, and maybe shift totally into project management and become a career project manager. A career PM is someone who chose project management as a career choice and shifted from whatever career they were in before. The transition might not be easy but would be quite rewarding.The ThreatsThe threat to the professional and the organization is that the accidental PM might not be ready to manage a project and as a result they might not do well on the first project. If the project has a significant degree of complexity, then the project might even fail and we are likely to blame the project manager. Could this be the error of the accidental PM? Basically, the professional is given a new “challenge” as the boss might have said, yet this professional who is given the challenge might not have the characteristics that is necessary for a good career project manager. Further, this person might not have been given the necessary education or know how to manage the projects and would not be fair to blame her/him.Therefore, the threat in this case is double edge: on the personal aspects, the accidental project manager is likely to feel responsible for the failure and this situation might hurt them professionally and personally. In some cases the consequences could be severe and detrimental to the person’s career. The other aspect for this situation is the organizational aspect. Here we have a failed project with cost and schedule impact – at least. If the project is for a client, the damage could be significant.In short, all involved lose in this scenario.The SolutionOne solution is to have all project managers educated and trained in project management but we do not believe this is necessary for all type of projects. For major capital investment projects, and projects that are very important for an organization we need the necessary preparation before we should put a project manager in charge.However, many projects, especially those in our day-to-day life and business, can be managed effectively with accidental project managers with some preparation. But we should not throw the person into the ocean and expect them to reach the shores safely if they do not know how to swim. We need to teach them the necessary to survive, maybe in a large pool and not the ocean; for the ocean we need an expert swimmer.How can we do that? Have the professional works on projects to see what it is like. Provide some basic project management learning opportunities. Have the person work as an assistant project manager under the supervision of a more experienced professional. All of these actions will enhance the chance of success and minimize the chance of failure. This way, we would have effectively managed the risk of the accidental project manager and the professional gain new skills while the organization enjoys the benefits of a new service or product.For all professionals out in the world, welcome the opportunity to manage a project and it may change your life. If the organization gives you the task without getting you ready, prepare on your own – seek the new knowledge and best of all learn how to apply it. We wish you an enjoyable and exciting journey of learning and growth.By the way, the author started his career as an engineer and then moved to projects.

Pros and Cons of Being Self Employed

Anyone with a boss has likely dreamed of a day when they would someday have no one to report to or have to punch a clock.Working for yourself may seem ideal but it is not without its own responsibilities. Try to look beyond the possibility of having no interoffice politics and think about what you can expect when you are your own boss.Here’s an idea of some of the pros and cons of branching out on your own.Pro: There’s no one breathing down your neck. Micromanaging bosses are the worst. If you have one, you have our sympathies. It can make you hate your job, even if it’s something that you normally would enjoy.Con: There’s no one holding you accountable. This might be the hardest part of running your own business. You have to be completely self-motivated, since everything is riding on what you produce. There’s no one to tell you when or how to do a project. You have to be able to trust your own instincts and experience.Pro: Get paid for what you’re worth. You determine what your salary will be by the quality of your work and how much work you solicit. All the profits go to you since you work for yourself. You can make more money by taking on more work.Con: The pay is not guaranteed. This is a tough one for people to adjust to, when going from working for someone to working for yourself. It’s a huge gamble and it might not pay off. You could go from having expendable income to putting all you have into your business for years before turning a profit.On the positive side, if you come up with a solid business plan and work hard it may work out for you. New businesses start up every day and many of them succeed, there’s no reason why yours can’t be one of them.