3 Key Reasons Why Video Marketing Is So Effective and Vital to Your Internet Business

Are you aware of any seasoned or perhaps seriously aspiring online marketer who is not using videos in his marketing business?

Is this obsession with video marketing over-rated, or a fad?

Chances are you should be vividly conscious that Video Marketing has taken the world by storm! To say the least, it is huge. The major search engines seem to love videos so much that you can automatically almost see money rolling through your bank account in no time at all. It appears as though anyone who is serious in making money on line is in, or would need to get into video marketing. Online video marketing appears to be able to get you just that, money.

Certainly, over the last few years the volume of interest shown in this particular type of marketing continues to be on the rise.

These technological innovations have become so extensive that it is safe to say that the majority of people who use the internet are doing so at a rate that is only fast enough to allow them to stream videos.

One needs only look as far as YouTube (and don’t be surprised if You-tubing becomes an official word) and the stunning popularity it has received to see just how many people love to watch videos online. Look at the constant and the ease of uploads in Twitter, Facebook, and even a proliferation of domestic websites and you know that online marketing with video is here to stay, but perhaps not in its current form, but it will continue to evolve. If you give people what they desire, i.e. videos that entertain, excite, and appeal to them, then you’re going to be able to do what every marketer longs to! Make lots and lots of money!

Why is video marketing effective?

Reason #1

If you’ve read Dale Carnegie’s classic “How to Win Friends and Influence People”, you will know that the ‘hows’ of communication is just as vital as the ‘whats’. We are all exposed to the various forms of mainstream communication like telephonic, email, text, and the traditional hand writing. I think we can all agree that face-to-face communication is far more comfortable, and more effective than any other communication vehicles I outlined. That is the rudimentary basis of video marketing. While not precisely face to face, its as close as it gets. In general, we are wired in such a way that our instinctive preference is not only to listen, and read static alphabets, but to hear unadulterated voices, and read facial expressions besides just hearing the words. Video marketing provides that personal touch, that friendliness and human-ness. It is able to better convince a person of genuineness and appreciation, the passion and enthusiasm, and communicate to the other person that he/she is important!

Reason # 2

Video marketing engages and interacts. It increases response rates because the person feels like someone is addressing him and him only. That elevates the feeling of importance. Depending on the product or service on hand, the video marketer will be able to control the emotions, communicate the realities that he/she has faced, or the indepth knowledge possessed, or the genuineness of the product or service being offered. Remember that everyone is self-interested. Video gives the advantage of gaining influence in a benign, and supportive way. A skilled video marketer has the opportunity to influence the response by engaging the audience through 3 out of the 5 senses, ie. through hearing, seeing, and in some ways touching.

Reason # 3

Our years of pre-conditioning with television has ingrained in us the absolute comfort of obtaining information and knowledge through video. There is no need to convey the same message through cumbersome text, but our pace of life has facilitated videos as a means to support our decision making processes which has to be short, sharp, sensationalized even. It is easier to figure out the message through the use of multiple sensory organs, and with the punchy, robust and perhaps even exaggerated manner in which the message is conveyed, the effectiveness is therefore enhanced.

So, why do you think the ‘gurus’ have resorted to online videos to market their wares? This is due to the undeniable fact that videos convert, and affiliates get hooked onto promoting them. And the ease of video marketing is linked to two keywords that I mentioned earlier. It engages, and interacts. It plays to 2 to 3 of our key sensory functions, our audio and visual, and in some ways as close to touch as we can get. We see and hear, and believe and act on more than when we read text. Moving images works on the mind better than static text.

Videos truly provide you with the opportunity to effectively engage with your target audience in a way that very few other marketing strategies can, and thankfully, even if you have never developed or produced a video before, it’s very simple to get started. Did you know that you do not even need your own video camera to get started? If you are fearful, and that is an ordinary phenomena, it may be the result of a lack of understanding. However, with the advancement of technology comes the opportunity for you to overcome your fear, and with ease too. Videos can be made with a few clicks of the button. Gone are the days where high quality equipment, and complex processes are involved. Technology made sure of that.

You need to ask yourself;

1. Wouldn’t you want to be ahead of the game. Well, first you need to be in the game.

2. Wouldn’t you like to be able to effectively leverage of the power of online video marketing. Well, this is how you need to act, in spite of fear and apprehension.

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Embark on an Adventure to Untamed Corners of the World

Beyond the Tourist Trail: Unveiling Off-the-Beaten-Path Gems

Embark on an Adventure to Untamed Corners of the World

The allure of iconic landmarks and bustling cities is undeniable, but for some travelers, the true magic lies in venturing beyond the well-trodden path. Off-the-beaten-path destinations offer a unique opportunity to immerse yourself in authentic cultures, discover hidden treasures, and forge unforgettable memories.

Unveiling the Unexplored:

  1. Lençóis Maranhenses National Park, Brazil: Imagine a vast expanse of white sand dunes interspersed with crystal-clear lagoons. This breathtaking landscape in northeastern Brazil offers opportunities for hiking, sandboarding, and swimming in the turquoise waters.
    Image of Lençóis Maranhenses National Park
    Lençóis Maranhenses National Park

     

  2. Ha Long Bay, Vietnam: Sail amidst towering limestone pillars rising from emerald waters in Ha Long Bay, Vietnam. Explore hidden caves, kayak through secluded coves, and witness breathtaking sunrises over this UNESCO World Heritage Site.
    Image of Ha Long Bay
    Ha Long Bay

     

  3. The Faroe Islands, Denmark: Experience dramatic landscapes and charming villages in the Faroe Islands, an archipelago located between Iceland and Norway. Hike across rugged cliffs, marvel at cascading waterfalls, and witness diverse birdlife in this remote paradise.
    Image of Faroe Islands
    Faroe Islands

     

  4. Chefchaouen, Morocco: Wander through the picturesque blue-washed alleyways of Chefchaouen, a charming town nestled in the Rif Mountains of Morocco. Immerse yourself in the vibrant culture, savor delicious local cuisine, and explore the nearby Akchour Waterfalls.
    Image of Chefchaouen
    Chefchaouen

     

  5. The Nazca Lines, Peru: Witness the enigmatic Nazca Lines, a series of geoglyphs etched into the Peruvian desert, depicting animals, geometric shapes, and human figures. Explore various theories surrounding their creation and marvel at their enduring mystery.
    Image of Nazca Lines
    Nazca Lines

     

Embracing the Unfamiliar:

Traveling off the beaten path requires a shift in mindset. Embrace the unexpected, be prepared for limited amenities, and appreciate the opportunity to connect with local communities. Research local customs and dress codes, learn a few basic phrases in the local language, and pack versatile clothing for diverse environments.

A World Beyond Guidebooks:

Venturing beyond the tourist trail allows you to discover the soul of a destination. Explore hidden markets, engage with local artisans, and savor authentic flavors. Embrace the opportunity to learn from different cultures, appreciate diverse perspectives, and forge genuine connections.

Embrace the untamed corners of the world. Unveil the hidden gems that lie beyond the tourist trail. Let your wanderlust guide you on an unforgettable adventure, and discover the magic that awaits in the less-explored corners of our wondrous planet.